Frequent Questions

F11: To reach private well owners, there is a need to market in unconventional ways, including advertising the training and technical assistance developed under this RFA. Is it allowable to include advertising costs in the proposals for this RFA as long a

Federal grant regulations and policies do not prohibit the use of grant funds to advertise the services offered by the grantee, as long as the advertising is specifically for making the intended audience aware of the specific training and technical assistance services available to them under this grant.  General marketing of the grantee or its services outside of the scope of the specific grant would be beyond the scope of the grant, and would not be appropriate.

Details on what costs are allowable related to advertising and public relations are contained in
OMB Circular A-21, “PRINCIPLES FOR DETERMINING COSTS APPLICABLE TO GRANTS, CONTRACTS, AND OTHER AGREEMENTS WITH EDUCATIONAL INSTITUTIONS”, Section J(1), “Advertising and public relations costs.”  

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